[Arooj Fatima]

Actually, my theory would be that if old behavior is remembered and rehearsed then it only strengthens the memory of such due to principles like rehearsal and retrieval. The other steps focus on the old behavior but that is not effective it needs to be shifted this is what Swish Technique designed for. This technique replaces it with a new mental image which reinforces positive rather than old behavior. So basically, you focus on this new image and link it to positive outcomes meaning that the old behavior has no effect anymore and will be replaced by a more favorable behavior.